Friday, 16 October 2009

Design Brief


A promotion package for a new film, to include a teaser trailer, together with two of the 

following three options: 

a website homepage for the film;  

a film magazine front cover, featuring the film; 

a poster for the film. 

Saturday, 3 October 2009

Spotify

Spotify are still offering new upgrades to increase premium subscribers. So far they have offered a version of Spotify with no adverts, an iPhone application and now they are offering a new offline service which enables premium subscribers to store 300 CDs worth of music on their computer and no need to be on the web.

http://www.guardian.co.uk/technology/2009/oct/02/spotify-new-offline-service

Monday, 14 September 2009

Chocolate Advert Idea


I have researched many tv advertisements for chocolate and found many characteristics that I would like to use in an advert idea of my own.
I found that many chocolate adverts were aimed at women by using images that females could relate to, for example emotional times like break ups. However some chocolate adverts also use humor like maltesers adverts which involve women doing "naughty" things.
For my chocolate advert idea I would use a mixture of images that would relate to a woman for example candles, bubble bath, dimmed lights and gentle music. However I will add a twist of humor to the end of my advert by having a man inside the bath instead of a woman.
As I do not have a scanner available to scan a story board into my computer, instead I shall do a step by step explanation of shots.

1. Camera slowly moves through a bedroom lights are dark. 0-5 seconds

2. Hand is shown holding remote and flicks music on. Gentle music starts to play. 6-10 seconds

3. Camera continues to pan closer to bathroom. 11-15 seconds

4. Camera shot enters bathroom candles are positioned in various places, chocolate boxes and wrappers are scattered on the floor. 16-22 seconds

5. Camera medium shot of misted up mirror. 23-25

6. Camera shot quickly moves to a medium shot off a man laying in a very bubbly bubble bath with candles and chocolate surrounding him, the man pops a chocolate into his mouth and says "these chocolates are not just for girls" 26- 32 seconds

7. The final shot will be chocolate logo in front of a black screen 32-34 seconds

That's my chocolate advert idea. I have gone for this idea as I feel that it will appeal to men and women instead of just one gender. I feel that this advert is effective as it could quite easily be repeated in one advert break, one advert with a women in the bath and one advert with a man instead.

Monday, 6 April 2009

Two minute film opening 'Don't Come Looking?' Final Evaluation

1. In what ways does your media product us, develop or challenge forms and conventions of real media products?

The genre I chose to do for the two minute film opening was horror, I chose this genre because I felt that I would be able to portray this in my film effectively. I made my character in my film opening very shifty and mysterious looking with a black coat with the collars up to hide his face; this makes the character look very mysterious. The location I chose was the Downs Woods situated in Hunstanton and Ringstead. I chose this area because it is a very quiet area with muddy paths, fields and a woodland area. This location was perfect for my horror film opening as the quietness makes it suitable for filming as I did not have people walking passed and also the dark woodland was effective creating the horror mood. I used the muddy paths for my character to walk through, it had also been raining so there were puddles to be stepped in by my character, and this created a very effective shot as the puddle represented the dreary, miserable weather which is often seen in horror movies. I used the empty fields in most of my shots in the first minute of my film opening because they created an effect of being alone with no one around for miles. In the last minute of my opening I filmed my character in the woodland area of my location, this was a very effective are as it was dark and empty which created a good horror effect. In the woodland area there was a pit already dug in the ground which was originally for an old bike jump, I decided that this was the perfect place for the final scenes of my horror film opening. By moving a few leaves and twigs in the pit I had a suitable pit to have a body lie in. This pit created a realistic effect to my horror film, as I feel that having a body just lie on the ground would not be anywhere near as effective as having them lie in an actual pit, the pit in my opinion was a very good factor of my horror film because it meant I could actually bury have a body lie in it and have dirt thrown on, without the pit I would not be sure how I would have finished the two minute film opening. While filming the weather was wet and cold, this is perfect weather for a horror movie, as cold wet weather can symbolise being alone with no one around as people don’t like to go out in the rain, my two minute film opening would have been far less effective if it was filmed on a sunny day.
I feel that compared to real media products, my film uses very similar ideas to other films in this genre. The opening is very slow but builds suspense just like many other horror films. Many of the ideas used in my opening are all to create suspense as this is very important in a horror film, the audience needs to be scared about what may happen next and be on the edge of their seat. The ideas I have used include camera shots, original music and acting. The music I used only consists of two notes repeating over and over again, this creates suspense. Although there is very little acting in the media product, I asked my actor to look suspicious and anti social while he was walking, this may not seem a lot but as there is no speech in the two minute opening, this acting was necessary to show the audience the characters personality. Many of the ideas I have used have been used in horror films such as Scream for example the murders being driven by anger and revenge.
My horror opening is in the form of a naturalistic horror, this means that the qualities of the film that make it a horror are natural and real, not a made up monster, this is a similar horror quality to Scream. In my film the object that is creating the fear is the killer who is a person and this is why my film would be seen as a naturalistic horror. I feel that a naturalistic horror would be the most effective horror film to create as the ideas in the film could actually happen, this will make the viewer even more afraid and this is the emotion I want to create with my film opening.
My media product could be compared to films like Fatal Attraction which like my media product, is a naturalistic horror with a killer driven by love, lust and revenge which slowly destroys his mind making my media product a psychological horror as well.

2. How does your media product represent particular social groups?

The man in my two minute opening is a dark, quiet character. He walks alone and avoids any social contact. Early in the opening he is a neutral character, no information of what type of person he is, is shown. This makes him more of a mysterious character to the audience. I can not really compare my character to another in a different film because in the film opening you do not actually learn about his character. During the first minute of my opening the character seems like a normal middle classed man, dressed in a black jacket and jeans, although a little shifty looking. It is not until the second half when you learn the characters motive for walking to the woods and the crime he’s committed. The kill in my two minute film opening is driven by lust and revenge. The killer’s wife has cheated and the husband wants revenge on the man who replaced him.

3. What kind of media institution might distribute your media product and why?

There are many distributors of horror films for example, Brain Damage Films distributes extreme gore horrors and describe their perfect horror film to involve a lot of blood, guts and nudity. They specialise in distributing indie horror films instead of larger, more mainstream films. The logo and web design used by Brain Damage Films is very stereotypical horror gore. The fonts they use for the logo is very gothic, black writing to represent darkness and with a red outline to represent blood and death. The web design is covered in skulls and guts that move about and wriggle. Brain Damage Films would be a good company to distribute my film as they specialise in the niche horror market. This will mean that all of the customers of Brain Damage Films will be interested in horror films and my media product.
If I was to make my own horror logo I would use the similar ideas of blood and gore however I would incorporate skulls and guts into the logo, maybe have them surrounding the name of the distributing name.


4. Who would be the audience for your media product?

The audience of my media product would have to be over 18 if I follow the classifications of the BBFC. There is heavy use of blood in my media product and also disturbing factors of burying a body. I do not think it would be appropriate for anyone younger than 15 to see the ideas in my film as it could scare them too much, influence them, or corrupt them.
I wanted to create a two minute movie opening that will attract an audience that enjoy horror films and are over the age of 15. I feel I have successfully done this with my two minute opening. I have delivered many aspects of horror into my opening and also some crime characteristics. When an audience viewed my two minute film opening, everyone realised that it was a horror film. They said they realised this because my media product shared many of the same characteristic as other horror films, the music and gore.

5. How did you attract/address your audience?

Many of the shots I filmed were used to grab the audience’s attention. During the first minute the killer is walking to the centre of the woods, there was a fear that this walk could drag on and I would lose the attention of the audience so it was crucial that I used lots of shots that would hold the audiences attention like close ups. To avoid this I added shots such as a close up of the killer’s feet stepping into a puddle, this attracts the audience attention as it adds variation to the shots I used during the long walk. It also helps create the horror mood with the dark, wet weather and the use of mud. I also shot church ruins in the back ground, I started the shot unfocused then focused the shot once the killer had walked by, and this created a feeling of suspense in my media product and worked very well with the original music. Once the killer arrived in the centre of the woods I used a mixture of creative shots that really grabbed the audience’s attention. I took one of the shots from the view off the killer walking up to the grave. I did this by walking up to the grave with the camera, although it is a simple method, it is very effective at grabbing the audience’s attention. The final shot in my two minute film opening, in my opinion is the most effective. By covering the camera in a plastic bag then putting it in the grave I created an effect off the camera looking up at the killer as he buries the body and with each shovel of dirt the camera is covered more and more until it goes into complete darkness. This leaves a memorable shot to the audience and everyone who has watched my two minute film opening has mentioned the effectiveness of the last shot.

6. What have you learnt about technologies from the process of constructing the product?

The technology I used for my media was all from my own home. I did this because it meant that I could always use it when I needed to, instead of sharing computers and cameras with other students. I used a Sony DCR to record all of my footage and this was a good camera to use, not because of quality of film but mainly quality of audio. The audio that was captured with the camera's microphone created a good sense of ambience and then eliminated the need to upload artificial sounds to my film. I used a Apple Mac computer to edit both artefacts, the software I used was IMovie and then shared into IDVD to burn the artefacts to disc. IMovie was very easy to use however I feel that sometimes it was not very flexible and seems to concentrate more on making editing an easy process. This is very good however it has its problems when you want something to be exact and perfect as possible. The software I was using did not have any fonts that created a certain effect of horror. To get round this problem I went on to a website where you can legally download fonts that have been created by artists for free distribution, I also checked that all the artists were happy with anyone using their fonts that will be distributed in media. The fonts that I used all had horror and scary characteristics; this mainly included the use of blood.
The film quality was not as good as I would have liked it to be and this is mainly down to the lighting and filming in the afternoon when it was starting to get dark. Although I know I did not have the suitable lighting to film quality footage at this time, I still did it as this was the effect that I wanted with my horror film, I did not want my horror to be in full daylight. I feel that the effectiveness and symbolism was more important than the picture quality of film. If I had equipment such as artificial lighting then I could of possibly made the quality of film better, however this was not available.
7. Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product?

When making my first artefact I learnt many of the basic but most important factors of film making. I learnt the correct shots to take and also what effect they create. During the making of my first artefact I also learnt how to use the editing software that I would use for both artefacts. Although the first artefact was very different to the second, I still used a lot of the same techniques, such as the close ups and long shots. However the artefacts are so different in content, it was mainly the technical aspect that I was able to develop from Artefact One through to Artefact Two, for example learning to use IMovie and cutting footage accurately and also adding music and titles.
I believe that my two minute film opening titled 'Don't Come Looking' was a success, as it portrayed everything that I wanted to show. From my audience feedback I can see that my film opening clearly achieved the effect that I wanted it to. Everyone realised it was a film of the horror genre however not everyone got the slight crime genre that was embedded into the film. Most people who took a questionnaire that I created thought that my film kept them interested throughout and the first minute created suspense, this is very important to me as I felt this first minute was risky as it would either create suspense or bore the viewer. The audience also thought that the film flowed well and did not notice the cut that I was not happy with. The last question of my questionnaire was about what age rating the audience thought it was, everyone answered with a 15 years of age rating and a few answered with 18 years of age rating.
I wanted to create a two minute opening of a horror film that would appeal to regular horror movie fans. I had no intention of creating a horror opening that a wider audience of all ages and genders would enjoy watching. My main target audience would be males of 15 years and over. With the research I did after my film was made, it is clear that I have achieved this, however some females have enjoyed my film and also some males have not enjoyed my film.
When creating my film I wanted to make it as creative as possible and also make the audience feel something. The first minute my opening is very basic, I have used long and medium shots to show the character walking, these scenes are used to create suspense and make the viewer want to watch more so they can see what happens. Further into my opening I have used more creative shots, for example I have used a shot that is very close to the ground when the character is picking up the spade, and I have also used a shot from the view of the character walking towards the dead body. The ending scene is the most effective and involved covering the camera with a plastic bag so that it would not be damaged and then have the character shovel dirt on to it, this created a very interesting effect of being buried and also was the perfect ending to my two minute film opening. When planning my ending I also thought about how it would move on to the rest of the film, for this opening I would have the screen entirely covered in dirt so it is entirely black and then cut to the main good characters off the film who would be police men. Although thinking about how the film will continue after the opening is not completely necessary, I think it is important to do and helped me create my film.
Although there were minor points to my two minute film opening I feel that these points were very minor. In conclusion I think that my film opening 'Don't Come Looking' was very effective and the audience appeared to have enjoyed it as well. I wanted to create a horror as I feel you can be very creative with this genre and do not need a large budget or expensive equipment. When I decided on creating a horror film opening I also wanted it to be more complex so I also mixed it with the crime genre by having a man being the killer, this enables the police to also become involved later in the film. As the specific horror genre I chose was naturalistic genre I did not want to have anything in my film that was not believable so I made the killer a man instead of anything over the top or scary. I did this because although a monster that is created can be very scary, I feel that a human killer can be much scarier as there has been many killers like this is real life and not just stories like monsters. I have enjoyed making this two minute film opening however I feel that one of the hardest parts of the task is squashing all the material into two minutes. I had so many ideas for scenes and wanted to fit everything in that I wanted, however this was not the task so I only used the most effective scenes in my film opening. In my film I used minimal acting as good acting was very hard to find. Also too much acting or dialogue sometimes does not fit in a film opening and I think that there should be minimal in a horror opening.I wanted my horror film to have some crime genre characteristics and that is why I had the killer burying the dead body at the start of the film. It is very common for crime films to start like this and a lot of crime films you know who the killer is. However in horror films they rarely start with a death, they usually lead up to one, this is why I wanted to mix these two genres so that I could play with these characteristics.I enjoyed making my film opening and would do it again and would do some things differently. Although there are parts I would change next time, I still feel as if my film has turned out very successful. By using mise en scéne, music, style of camera work and editing I have created a two minute film opening that has kept the audience interested and also has been clear as to what kind of film it is. I am very happy with how my artefacts have turned out.

Monday, 23 March 2009

How is the Sci-fi drama conveyed through Dr. Who?

Camera shots and angles
All of the shots used in Doctor Who that show the sci-fi genre are all computer generated. These shots include the camera shot of the whole space boat and also the camera shot when the Doctor and Astrid look out of the window at the stars and planets. These computer generated shots all show camera shots that we would not normally be able to film. This helps show the sci-fi genre.

Sound and Editing
Doctor Who involves a lot of sci-fi styled diegetic sounds such as bangs, crashes and robotic noises. In the establishing shot when the Doctor is in the control room there are a lot of beeping noises of the control panels which make the controls seem very futuristic as opposed to the basic props that they really are. A very important sound in Doctor Who is the sound of his phone box when it is transporting, this is a key moment in Doctor Who history and is instantly reconised.
It is easy to guess that the party on the boat is a christmas party because of the music in the back ground, christmas carols are playing.

Mise en Scene
Mise en scene is an important factor when portraying the sci-fi aspect of Doctor Who. In the opening scene the doctor finds himself on a boat, this is shown with basic props such as a ring buoy, however with more shots and also computer generated graphics you can clearly see that it is a futuristic flying boat named the titanic. A flying boat in space is an idea that would only appear in a sci-fi as it is not very realistic.
The costumes and make up in Doctor Who is very important. At the christmas party different clothes are used to show the class and position of ther passengers. Workers on the boat wore very basic garments and a lot of them wore similiar clothes to any worker on a normal drama. The richer passengers on the boat wore luxurious dresses and expensive suits. One couple on the boat are displayed as lower class because they mention that they won their party tickets instead of paying, they are not wearing fancy dresses or tuxedos and instead are wearing a sparkly cow boy outfit after they were tricked by the other party goers into thinking the party was fancy dress. This also shows us that the upper class party goers are not very kind and are very stuck up.
The mise en scene at the Christmas party is actually very similiar to a normal Christmas party, however the use of robots giving out information and also one passenger who is brightly coloured red and covered in spikes, shows us that Doctor Who is clearly a sci-fi by showing us unrealistic things that we know could not happen in real life.
Even without the Christmas carols playing in the background you would still be able to tell that it was a christmas party on the boat, this is shown through decorations and also colours. Very Christmas like colours are used such as gold, green and red.
One of the main ways that the creators of Doctor Who show that it is a sci-fi, is by using computer generated graphics to create shots that would normally not be possible to do with a normal camera. By using this technology you can create some very futuristic shots.