Web 2.0

Web 2.0 is the new generation of the internet, applications that broaden our possibilities. With web 2.0 the internet is much more interactive and audience created. Websites and applications such as Facebook, Flickr, YouTube, Wikipedia and various blog sites. Web 2.0 allows the user to exchange content and communicate with other users.
With new websites such as Web 2.0 users have more control over the website instead of the website solely being run by the producers, where as before users could only retrieve information from a web 1.0 website.
"the characteristics of Web 2.0 are: rich user experience, user participation, dynamic content, metadata, web standards and scalability*"

YouTube, the video upload site is a fine example of a Web 2.0 as the website would not be able to work without the user. The producer requires users to upload home made videos to the site to increase site hits. Without the home videos then there will be no hits, which means no more rise in users, which then means no more videos posted to the site.
Flickr is another fine example, similiar to YouTube however it revolves around photos uploaded by other users.


*scalability is a desirable property of a system, a network, or a process, which indicates its ability to either handle growing amounts of work in a graceful manner or to be readily enlarged.

Media Presentations

Newspaper Presentation

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Television Presentation

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Filming my Trailer part 1

For the first day of filming I tackled all indoor scenes, these included shots that would introduce the characters into the film.
I was lucky and had no complications during my filming, something that doesn't happen often. I filmed a variety of shots which included props such as knives, bottles and a banjo.
As I'm editing all of my film into black and white, it is crucial that I have a strong, direct light source on my subject. I used a powerful lamp and pointed it at my subject to create this light source.
I used my own house to shoot most of the scenes, and a number of rooms such as my bedroom, hallway with wooden flooring and also my bedroom. The hallway was very useful for footsteps sound effects, and the lighting worked brilliantly.

I have about two shooting days left, on the second day I shall do outdoor scenes and a fight scene. I'll also be doing a scene using strong lighting, natural darkness and also a fire. On the third day I'll be concentrating on filming scenes involving a speeding car, during this time, safety is very important.

Editing my trailer part 1

As my film is an action film noir, I think that it is very important to have it in black and white, I feel that this creates a very desireable effect.

In previous years changing my film to black and white was a simple task of simply going to the top bar in iMovie, going to video effects and clicking "black and white".

However in iMovie 08' it is a slightly harder task, I used the internet to research a method to turn my film trailer into a classy black and white film noir master piece.

To turn any clip black and white, first I must select the clip and press "V". This brings up the adjust video panel.

This panel allows me to change the colour in my video clips.

By decreasing the saturation to its' very lowest point I take away all colour. However I must then increase the contrast so that my images are not "muddy" looking and are clear. Higher contrast makes dark images look darker and light images look lighter, which is perfect for a black and white effect.

Long Tail Theory

Long tail theory involves selling a large number of unique items in relatively small quantities. Amazon.com is an examples of a company that has used this strategy.
The advantage of Long Tail Theory means that companies are able to realise the potential profits from selling small volumes of hard to find items to a larger number of customers instead of only selling large numbers of not so popular products. The total sales of this large number of "non-hit items" is called the Long Tail.
Given a large enough availability of choice, a large population of customers, and negligible stocking and distribution costs, the selection and buying pattern of the population results in a "Power Law" distribution curve (as shown top right). This suggests that a market with a high freedom of choice will create a certain degree of inequality by favoring the upper 20% of the items ("hits" or "head") against the other 80% ("non-hits" or "long tail").