Media Presentations

Newspaper Presentation

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Television Presentation

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Filming my Trailer part 1

For the first day of filming I tackled all indoor scenes, these included shots that would introduce the characters into the film.
I was lucky and had no complications during my filming, something that doesn't happen often. I filmed a variety of shots which included props such as knives, bottles and a banjo.
As I'm editing all of my film into black and white, it is crucial that I have a strong, direct light source on my subject. I used a powerful lamp and pointed it at my subject to create this light source.
I used my own house to shoot most of the scenes, and a number of rooms such as my bedroom, hallway with wooden flooring and also my bedroom. The hallway was very useful for footsteps sound effects, and the lighting worked brilliantly.

I have about two shooting days left, on the second day I shall do outdoor scenes and a fight scene. I'll also be doing a scene using strong lighting, natural darkness and also a fire. On the third day I'll be concentrating on filming scenes involving a speeding car, during this time, safety is very important.

Editing my trailer part 1

As my film is an action film noir, I think that it is very important to have it in black and white, I feel that this creates a very desireable effect.

In previous years changing my film to black and white was a simple task of simply going to the top bar in iMovie, going to video effects and clicking "black and white".

However in iMovie 08' it is a slightly harder task, I used the internet to research a method to turn my film trailer into a classy black and white film noir master piece.

To turn any clip black and white, first I must select the clip and press "V". This brings up the adjust video panel.

This panel allows me to change the colour in my video clips.

By decreasing the saturation to its' very lowest point I take away all colour. However I must then increase the contrast so that my images are not "muddy" looking and are clear. Higher contrast makes dark images look darker and light images look lighter, which is perfect for a black and white effect.

Long Tail Theory

Long tail theory involves selling a large number of unique items in relatively small quantities. Amazon.com is an examples of a company that has used this strategy.
The advantage of Long Tail Theory means that companies are able to realise the potential profits from selling small volumes of hard to find items to a larger number of customers instead of only selling large numbers of not so popular products. The total sales of this large number of "non-hit items" is called the Long Tail.
Given a large enough availability of choice, a large population of customers, and negligible stocking and distribution costs, the selection and buying pattern of the population results in a "Power Law" distribution curve (as shown top right). This suggests that a market with a high freedom of choice will create a certain degree of inequality by favoring the upper 20% of the items ("hits" or "head") against the other 80% ("non-hits" or "long tail").

Design Brief

A promotion package for a new film, to include a teaser trailer, together with two of the 

following three options: 

 a website homepage for the film;  

 a film magazine front cover, featuring the film; 

 a poster for the film. 

Spotify

Spotify are still offering new upgrades to increase premium subscribers. So far they have offered a version of Spotify with no adverts, an iPhone application and now they are offering a new offline service which enables premium subscribers to store 300 CDs worth of music on their computer and no need to be on the web.

http://www.guardian.co.uk/technology/2009/oct/02/spotify-new-offline-service

Chocolate Advert Idea

I have researched many tv advertisements for chocolate and found many characteristics that I would like to use in an advert idea of my own.

I found that many chocolate adverts were aimed at women by using images that females could relate to, for example emotional times like break ups. However some chocolate adverts also use humor like maltesers adverts which involve women doing "naughty" things.
For my chocolate advert idea I would use a mixture of images that would relate to a woman for example candles, bubble bath, dimmed lights and gentle music. However I will add a twist of humor to the end of my advert by having a man inside the bath instead of a woman.
As I do not have a scanner available to scan a story board into my computer, instead I shall do a step by step explanation of shots.

1. Camera slowly moves through a bedroom lights are dark. 0-5 seconds

2. Hand is shown holding remote and flicks music on. Gentle music starts to play. 6-10 seconds

3. Camera continues to pan closer to bathroom. 11-15 seconds

4. Camera shot enters bathroom candles are positioned in various places, chocolate boxes and wrappers are scattered on the floor. 16-22 seconds

5. Camera medium shot of misted up mirror. 23-25

6. Camera shot quickly moves to a medium shot off a man laying in a very bubbly bubble bath with candles and chocolate surrounding him, the man pops a chocolate into his mouth and says "these chocolates are not just for girls" 26- 32 seconds

7. The final shot will be chocolate logo in front of a black screen 32-34 seconds

That's my chocolate advert idea. I have gone for this idea as I feel that it will appeal to men and women instead of just one gender. I feel that this advert is effective as it could quite easily be repeated in one advert break, one advert with a women in the bath and one advert with a man instead.