I have researched many tv advertisements for chocolate and found many characteristics that I would like to use in an advert idea of my own.
I found that many chocolate adverts were aimed at women by using images that females could relate to, for example emotional times like break ups. However some chocolate adverts also use humor like maltesers adverts which involve women doing "naughty" things.
For my chocolate advert idea I would use a mixture of images that would relate to a woman for example candles, bubble bath, dimmed lights and gentle music. However I will add a twist of humor to the end of my advert by having a man inside the bath instead of a woman.
As I do not have a scanner available to scan a story board into my computer, instead I shall do a step by step explanation of shots.
1. Camera slowly moves through a bedroom lights are dark. 0-5 seconds
2. Hand is shown holding remote and flicks music on. Gentle music starts to play. 6-10 seconds
3. Camera continues to pan closer to bathroom. 11-15 seconds
4. Camera shot enters bathroom candles are positioned in various places, chocolate boxes and wrappers are scattered on the floor. 16-22 seconds
5. Camera medium shot of misted up mirror. 23-25
6. Camera shot quickly moves to a medium shot off a man laying in a very bubbly bubble bath with candles and chocolate surrounding him, the man pops a chocolate into his mouth and says "these chocolates are not just for girls" 26- 32 seconds
7. The final shot will be chocolate logo in front of a black screen 32-34 seconds
That's my chocolate advert idea. I have gone for this idea as I feel that it will appeal to men and women instead of just one gender. I feel that this advert is effective as it could quite easily be repeated in one advert break, one advert with a women in the bath and one advert with a man instead.
For my chocolate advert idea I would use a mixture of images that would relate to a woman for example candles, bubble bath, dimmed lights and gentle music. However I will add a twist of humor to the end of my advert by having a man inside the bath instead of a woman.
As I do not have a scanner available to scan a story board into my computer, instead I shall do a step by step explanation of shots.
1. Camera slowly moves through a bedroom lights are dark. 0-5 seconds
2. Hand is shown holding remote and flicks music on. Gentle music starts to play. 6-10 seconds
3. Camera continues to pan closer to bathroom. 11-15 seconds
4. Camera shot enters bathroom candles are positioned in various places, chocolate boxes and wrappers are scattered on the floor. 16-22 seconds
5. Camera medium shot of misted up mirror. 23-25
6. Camera shot quickly moves to a medium shot off a man laying in a very bubbly bubble bath with candles and chocolate surrounding him, the man pops a chocolate into his mouth and says "these chocolates are not just for girls" 26- 32 seconds
7. The final shot will be chocolate logo in front of a black screen 32-34 seconds
That's my chocolate advert idea. I have gone for this idea as I feel that it will appeal to men and women instead of just one gender. I feel that this advert is effective as it could quite easily be repeated in one advert break, one advert with a women in the bath and one advert with a man instead.
1 comment:
There is a scanner in my classroom, Alex!
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